Once developers decide to incorporate in-game ads, they assign specific areas of their user interface as ad spaces. As app monetization should never be an afterthought, developers decide their strategies in the early stages of mobile game development.
Īlthough a majority of developers use mobile game advertising to boost their overall app revenue, some of them depend entirely on this model. By doing so, developers can make their apps free to play, along with other strategies such as in-app purchases. In-game advertising is a monetization strategy used by mobile game creators to profit from their creation. Let’s go ahead and find out what in-game advertising really is, how best to implement it, and some of the top myths surrounding this method of advertising. In short, both developers and marketers will have a profitable experience while dealing with in-game ads.
Mobile Game Ads Spoil the User Experience Top Myths of In-Game Mobile Advertising Busted.Tips for Rightly Implementing In-Game Advertising.